— New Vitality for Life Program Educates People to Eat Right,
Get Moving and Make Lasting Health Changes —
Idaho Falls, Idaho – August 4, 2006 – In keeping with its mission of enhancing lives and helping people reach their goals, Melaleuca, a manufacturer of more than 350 health and wellness products, unveiled the Vitality for Life Total Wellness Program at its international convention in Salt Lake City today. Melaleuca has taken time-tested, proven methods and molded them into a simple program to educate people and create an environment of support, motivation and accountability, so they can eat right, get moving and make lasting change. This new wellness program is accessible at www.vfl.com.
Since carrying excess fat increases the risk of heart disease, diabetes, cancer and more, the concept was created to combat the serious health problem of being overweight. Obesity is now considered an epidemic in theU.S.andCanada, and weight management has become a worldwide quest.
VFL.com provides several tools to help people achieve a higher level of wellness. Whether they want to lose weight, lower cholesterol, change body composition or just eat healthier meals, VFL.com informs people about living a healthy lifestyle, creates customized wellness programs and helps individuals stick with a health program.
“Our research revealed that one of the biggest obstacles standing in people’s way was just getting started down the right path,” said Frank VanderSloot, Melaleuca’s President and CEO. “The program’s education and action-oriented approach will encourage people to make better decisions about their health behaviors.”
The site creates personalized meal and exercise plans, calculates daily calorie intake versus calorie expenditure, monitors vital health statistics and provides goal tracking tools. It gathers a community of like-minded individuals for encouragement and offers one-on-one expert advice from a team of physical trainers, nutritionists and dieticians.
Users begin the program by creating a wellness profile and formulating a personalized wellness plan. Based on these goals, VFL.com develops easy-to-follow, medically accepted meal plans designed around the foods that an individual enjoys most. It then develops a customized exercise plan, recommending exercises while showing the correct form and technique.
“Losing weight does not have to be painful,” VanderSloot said. “It can be a fun and exciting process. And it can be life-changing! It is just a matter of education and forming the right habits.”
“Individuals will learn a great deal about themselves through this program,” he added, “and in the process, become several pounds lighter. Once educated, we find people are involved to make much better decisions about their daily eating and exercising habits.”
About Melaleuca
Melaleuca, The Wellness Company, enhances lives by developing, manufacturing and marketing more than 350 natural health and wellness products. These health, home cleaning, pharmaceutical and personal care products are designed to be safer and more cost-effective than grocery store brands. Melaleuca markets its products through word-of-mouth referrals from its own happy customers. The company shares its profits with those customers who refer new customers. Last month alone, Melaleuca distributed over 250,000 checks to households around the world.
