Melaleuca Freedom Celebration: One of America’s biggest Fourth of July Fireworks shows

The 21st Annual Melaleuca Freedom Celebration: One of America's Biggest 4th of July Fireworks Shows

You won’t find a better place in the 22 states west of the Mississippi River to watch a Fourth of July fireworks show than in Idaho Falls, Idaho. That’s because this town hosts the largest fireworks show west of the Mississippi River. When measured by the number of shells fired, this show offers more firepower than what you’d see above the skylines of Seattle, Portland, San Francisco, Los Angeles, Phoenix, Denver, Las Vegas, Houston and other major cities.

Creating one of the best fireworks shows in America has been a passion for the event’s sponsor, Melaleuca, an Idaho Falls-based company that manufactures health and wellness products. Now in its 22nd year, the Melaleuca Freedom Celebration will launch 17,450 shells over the Snake River in a 30-minute production that is free to the public.

The Melaleuca Freedom Celebration hasn’t always held the top spot. Melaleuca CEO Frank VanderSloot made the decision to ramp up the fireworks when many cities were downsizing or canceling their shows altogether. After researching the shell count needed to create the top show west of the Mississippi, VanderSloot gave the nod. He was done with saying the show was the second or third largest in the West.

VanderSloot’s childhood in northern Idaho has shaped the event into what it is today. He recalls making sparklers from mulberry weeds, enjoying campfires and watching the neighborhood fireworks rise over Cocolalla Lake. He saw that fireworks pulled people together and created a spirit of gratitude. He believes they still have a similar effect.

Thanks to his company’s involvement, VanderSloot now watches a more elaborate show. The Melaleuca Freedom Celebration averages more than 10 shells per second, launches thrilling special effects and culminates in a grand finale of thousands of shells.

Melaleuca adds to the show’s budget each year to ensure it remains the largest show west of the Mississippi. All fireworks are choreographed note for note and shell for shell with popular music and patriotic messages.

“Melaleuca created this experience to pay tribute to our country’s soldiers and their families, all of whom have sacrificed for the freedoms of this great nation,” said VanderSloot. “The combination of fireworks, music and message stirs emotions – people feel a deeper sense of patriotism and appreciation for our nation’s heroes. They use these moments to reflect upon the blessing of being an American.”

And VanderSloot has learned that people don’t keep those feelings to themselves. The Melaleuca Freedom Celebration’s popularity has spread like wildfire. It doubles or triples the city’s population. It entertains the immediate audience around the Snake River and those viewing it from miles away.

Logistics for the show require a six-day process from the pyrotechnic team at Western Display Fireworks. The Oregon-based company produces 300 fireworks shows per year, but the Melaleuca Freedom Celebration is its largest.

As far as choreographing the program, Western Display uses its technology to synchronize each shell with the music. Precision between the breathtaking explosions and the music heard over the radio happens because the fireworks are all computer-fired. The designers decide which special effect to use depending on the mood of the song or patriotic message at that moment.

The 2014 program will be broadcast live on KLCE Classy 97.3 FM. Along with the music, a narration takes the audience through key events in our nation’s history.

The fireworks begin to light up the sky and reflect off the Snake River around 10 p.m. An outdoor banquet, brief speeches by dignitaries and a performance by the Freedom Symphony take place at a special event beginning at 7 p.m. at the Shilo Inn, 780 Lindsay Blvd., Idaho Falls. While the fireworks show is free, tickets to the banquet event are available for purchase at the Melaleuca store at 330 N. Capital Ave. in Idaho Falls. Tickets are $29 for adults and $16 for children. For more details, visit

About Melaleuca
Melaleuca is a manufacturer and distributor of more than 350 natural health, home cleaning, pharmaceutical and personal care products. Founded in 1985, Melaleuca generates $1 billion in annual revenue and reaches households across the world.

2015’s Melaleuca Freedom Celebration Video

2014’s Melaleuca Freedom Celebration Video

Featured News

Melaleuca Makes Another $50K Donation to Buy Rifle-Grade Bulletproof Vests for Sheriff Deputies

Sheriff deputies from the Bonneville County Sheriff’s Office have much to celebrate thanks to a $50,000 donation that will buy the best body armor and ballistic helmets available on the market.

Melaleuca Celebrates Long-Term Employees with $3.2 Million in Longevity Bonuses

Melaleuca celebrated 238 Team Members who reached landmark work anniversaries this year by rewarding them with $3,284,885 on Oct. 26, 2022.

Melaleuca Promotes Frank VanderSloot to Executive Chairman, Jerry Felton to Chief Executive Officer

Melaleuca has appointed Frank VanderSloot as Executive Chairman of its Board of Directors and has promoted Jerry Felton to Chief Executive Officer.

Melaleuca Donates $50,000 to Buy Rifle-Grade Bullet Proof Vests For Law Enforcement

As part of Melaleuca’s support for our heroes, the company donated $50,000 to support law enforcement by outfitting them with the best body armor available.

Melaleuca Promotes Cole Clinger to President

Melaleuca has named Cole Clinger as President of the company. Clinger’s promotion to President was announced by CEO Frank VanderSloot.

Melaleuca Donates $250,000 for Typhoon Relief in the Philippines

Following Typhoon Rai, thousands of displaced families in the Philippines will benefit from a $250,000 donation by Melaleuca of the Philippines.