One year after entering Austria, Melaleuca has expanded into another European nation. As of April 1, Melaleuca is open for business in Poland. This event is yet another milestone toward Melaleuca’s goal of bringing its mission of enhancing lives to families around the globe.
“We are eager to share our superior, natural health products with the citizens of Poland,” Pieter Kiepe, Melaleuca’s European General Manager said. “Opening Poland enables us to expand our Melaleuca family, offer wellness products to more customers and provide a vehicle for people to achieve their financial goals.”
Melaleuca recognizes Poland’s potential for growth because consumers are increasingly interested in effective wellness products that are economically friendly and safe in the home. Poland has one of the largest populations in Eastern Europe, a robust economy and a healthy consumer climate.
The steady demand that other European countries have demonstrated for Melaleuca products has created opportunities for continued expansion in Europe. Kiepe added that Melaleuca’s Marketing Executives in Europe, some of whom are Polish by descent, have been championing the opening of this market. They were excited when Melaleuca shared its plans earlier this year, and they have been talking with their personal connections ever since.
With this announcement, Melaleuca now operates in 19 countries worldwide, with six located in Europe. While the majority of Melaleuca’s business continues from its U.S. and Canadian operations, sales from international countries accounted for 45 percent of its 2014 revenues.
Melaleuca does business in the United States, Canada, Mexico, Puerto Rico, the United Kingdom, Ireland, Netherlands, Germany, Austria, Poland, China, Singapore, Malaysia, Japan, South Korea, Hong Kong, Taiwan, Australia and New Zealand.
Melaleuca: The Wellness Company enhances lives by developing, manufacturing and marketing more than 350 natural health and wellness products. These health, home cleaning, pharmaceutical and personal care products are designed to be safer and more cost-effective than grocery store brands.