Melaleuca, The Wellness Company, a manufacturer of 350 health and wellness products to consumers around the world, reached a historic milestone by achieving 20 consecutive years of record-setting revenues and company growth. (For the past 20 years, the company has set a new sales record each year over the previous year.) As one of the fastest growing direct-to-consumer businesses, The Wellness Company finished the year with an unprecedented $702 million in gross sales, soaring 11 percent over its 2004 revenues of $634 million.
Each year during the last four years, Melaleuca has experienced double-digit revenue growth. The company attributes the significant growth rate over its 20 year history to strong consumer demand for its exclusive line of health and wellness products. Of the over 600,000 households that order directly from Melaleuca each month, 95% will order again the following month indicating a very high rate of satisfaction with the company’s products.
“I know of no other company that consistently has 95% of their customers return to buy again the following month,” said Melaleuca President and CEO Frank VanderSloot. “Customers today are looking for natural products that prevent illness, eliminate toxins, make them look and feel better and live longer. Our consumers are loyal to Melaleuca because they understand our quality products are safer and far more effective than what is available through traditional channels.”
The majority of business growth continues to originate from the company’s strong U.S.and Canadian operations. International business accounted for nearly one fourth of Melaleuca’s revenues.
Last year, Melaleuca officially began operations in the Republic of Ireland. This year, it will begin operations in the Netherlands and Singapore, and it is currently seeking a direct selling license in China. The company has recently established an overseas manufacturing facility for its Asian markets and retail store locations in China in the cities of Guangzhou, Shenzhen and Shanghai. In 2006, Melaleuca will market its products in 14 countries and plans to continue its worldwide expansion.
“Twenty years of consistent growth reveals a great deal about our company, our products, our people and our future,” said VanderSloot. “Our growth chart sends a profound message that underscores the strength of our company’s operations and the tremendous opportunities that await us in the future. During the next 20 years, we will continue to make our way into the pantries and medicine cabinets of millions of households around the world.”
After ranking as one of the nation’s fastest growing companies for several years, Melaleuca was inducted into Inc. Magazine’s Hall of Fame based on its longstanding record of continuous growth and profitability, an honor that only 81 companies have ever received.
Since 1985, the company has endeavored to carry out its mission statement: “To enhance the lives of those we touch by helping people reach their goals.” Melaleuca, The Wellness Company, enhances lives by developing, manufacturing and marketing more than 350 natural health and wellness products. These health, home cleaning, pharmaceutical and personal care products are designed to be safer and more cost-effective than grocery store brands. Melaleuca markets its products strictly through word of mouth through referrals from its own happy customers. The company shares its profits with the customers who have referred new customers. Last month, Melaleuca sent out over 200,000 checks to its own customers throughout America and an additional 54,000 checks to customers overseas. The postage alone for sending these checks totals over $80,000 per month. Visit www.melaleuca.com for more information.