Melaleuca, a manufacturer of 350 health and wellness products to consumers around the world, continued to build upon its momentum by achieving year-after-year, record-setting revenues, finishing the last 12 months with $634 million in gross sales. At year’s end, Melaleuca’s revenues had climbed $88 million, or 16 percent, over 2003 revenues of $547 million. For the last three years, Melaleuca has averaged a 15 percent rise in revenues, demonstrating the aggressive growth position and sustainability of the company during all types of economic conditions.
“Melaleuca’s strong performance is attributable to a high demand for natural wellness products,” said Frank VanderSloot, CEO and President of Melaleuca. “The reason why Melaleuca consistently outperforms the marketplace is because we address consumers who are looking for natural wellness products that are grounded in science. Our research indicates that people are seeking high-quality wellness products, and they want to know details about the specific ingredients within those products. That is what we provide.”
Approximately one fourth of Melaleuca’s growth came from overseas operations, while the majority of the company’s growth resulted from its U.S. and Canadian operations. During the past 12 months, the greatest growth overseas occurred in Taiwan, where one in 60 households now purchase Melaleuca products on a monthly basis. Strong growth also occurred in Australia and Japan.
Domestically, Melaleuca estimates that one of every 230 U.S. households regularly purchase Melaleuca products. Over the next 15 years, the company plans make its way into the pantry, shelf or cabinet of every North American household. Last year, Melaleuca experienced a high new customer acquisition rate, with more than 105,000 new customers placing first-time orders during the months of June and July alone. As a result of this continuous market demand, Melaleuca has recently added more than 300 new employees to its Southeastern Idaho facilities, expanding its workforce by 15 percent.
“Even without advertising, our business continues to skyrocket all over the world because people experience significant results from using our health and wellness products,” VanderSloot said. “As they share their experiences with others, it creates a greater demand for our products. We feel that real quality will always outperform a huge advertising budget. That’s why we put our money into quality rather than into national advertising campaigns. Investing in quality pays off for the customer as well as the company.”
Awards & Recognition
The company’s legacy of growth and leadership has been recognized in recent years.
- 2004: Both Forbes and Inc Magazine wrote feature articles about Melaleuca during the past three months.
- 2003: Melaleuca received the Idaho Association of Commerce and Industry Environmental Excellence Award.
- 2001: Ernst & Young, CNN, NASDAQ and USA Today named VanderSloot the Northwest Entrepreneur of the Year.
- 2001: After ranking in the Inc. 500 for five consecutive years, Melaleuca was inducted into the Inc. 500 Hall of Fame based on its record of continuous growth and profitability. Only 69 companies in history have received this honor.
- 1998: VanderSloot was selected as Idaho’s Business Leader of the Year by Idaho State University.
- 1991: Melaleuca received the U.S. Chamber of Commerce’s Blue Chip Enterprise Award for succeeding in the face of economic challenges.
Melaleuca, The Wellness Company, is a manufacturer and distributor of 350 natural health, home cleaning, pharmaceutical and personal care products, all of which are naturally based and designed to be safer and more cost-effective than grocery store brands. Founded in 1985, Melaleuca is a privately held company based in Idaho Falls, Idaho that generates over $600 million in annual revenue through a sales force that reaches households across North America, Taiwan, Korea, Japan, Hong Kong, Australia, New Zealand, and the United Kingdom. Visit www.melaleuca.com for more information.