Idaho Falls Magazine developed this feature article about Melaleuca CEO Frank VanderSloot. The piece spans Frank’s life. As a 12-year-old running the small family farm in Cocolalla, Idaho, Frank developed a work ethic that helped him excel as a young entrepreneur, and, ultimately, the man who transformed a struggling startup into the company it is today.
This article takes a closer look at Melaleuca’s business model, known as consumer-direct marketing. Leaders from the BBB Serving the Snake River Region as well as the Idaho Dept. of Commerce discuss that much of Melaleuca’s success is attributed to its innovative direct-marketing model and the fact that it has shunned the multi-level marketing model.
It also highlights Frank’s philosophy on being a “champion of the little guy,” and shares his thoughts on various topics. Of particular note is his take on facing tough times—something with which he’s familiar: “Adversity can be a blessing.”