IDAHO FALLS, IDAHO
August 13, 2010
At their annual convention held in Salt Lake City, UT, Melaleuca: The Wellness Company® announced the findings of two landmark studies that built upon existing science surrounding their proprietary Melaleuca Oligo™ mineral binding technology. According to Scott Hollander, Melaleuca’s Chief Marketing Officer, “We are seeing things that have never been seen before.”
The first study, conducted by Dr. William Diehl-Jones of the University of Manitoba, took advantage of Dr. Diehl-Jones’ patented human intestinal tissue model to compare actual absorption levels of various multivitamin-mineral formulations.
“For the first time in history, complete multivitamin-mineral formulas were tested to determine whether or not they were absorbable through actual living human intestinal cells,” says Hollander. “This is the ultimate test for absorbability.”
This is significant because standard industry tests only measure solubility in laboratory conditions, using individual minerals in isolation rather than in final formulation.
The study found that Melaleuca’s Oligo formulation beat the other mineral forms tested by a margin of up to four to one.
According to Hollander, “The study clearly demonstrates that Oligo not only delivers a striking level of solubility, it also delivers a groundbreaking level of absorption through the intestinal wall. We now have scientific proof that Oligo delivers more nutrients to the body.”
The second study was led by Dr. Bruno Fink of Noxygen Science Transfer and Diagnostics, a top research institution located in Elzach, Germany.
Dr. Fink is best known in the scientific community for his adaptation of Electron Paramagnetic Resonance (EPR) technology to provide visual evidence of free radical levels in a live body.
The purpose was to measure in a live body the change in free radical levels as both Oligo and inorganic mineral forms were digested.
Free radicals are highly reactive molecules with life spans as short as one-billionth of one second. An overabundance of free radicals is considered dangerous because they have the ability to damage molecules and tissues of the body. In fact, free radical damage plays a major role in the development of numerous degenerative diseases, including heart disease, diabetes, arthritis, Alzheimer’s disease, and some forms of cancer.
The study further confirmed that there is a definite spike in free radical activity in the digestive tract after taking a multivitamin-mineral supplement.
What was previously unknown in the entire scientific community was that the spike in free radicals was not limited to the digestive tract. The dramatic increase in free radical activity spread throughout the entire body.
More importantly, the study proved that the levels generated by Oligo were significantly lower than any inorganic mineral form.
It was the first time researchers were able to use computer imaging low-frequency EPR technology to see free radicals generated within the body caused by taking a multivitamin-mineral supplement. As Hollander says, “It proved that Oligo’s protective ability extended far beyond the digestive tract. Oligo helps to limit free radicals formed during digestion from spreading throughout the entire body.”
More information on the studies can be found at melaleuca.com/oligo